NPR
The Trials and Triumphs of National Public Radio
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- $64.99
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- $64.99
Publisher Description
The people who shaped America's public broadcasting system thought it should be "a civilized voice in a civilized community"—a clear alternative to commercial broadcasting. This book tells the story of how NPR has tried to embody this idea. Michael P. McCauley describes NPR's evolution from virtual obscurity in the early 1970s, when it was riddled with difficulties—political battles, unseasoned leadership, funding problems—to a first-rate broadcast organization.
The book draws on a wealth of primary evidence, including fifty-seven interviews with people who have been central to the NPR story, and it places the network within the historical context of the wider U.S. radio industry. Since the late 1970s, NPR has worked hard to understand the characteristics of its audience. Because of this, its content is now targeted toward its most loyal listeners—highly educated baby-boomers, for the most part—who help support their local stations through pledges and fund drives.
PUBLISHERS WEEKLY
Any history of a large corporation must cover finances and bureaucracy to some degree, but McCauley's account of NPR's past rarely ventures beyond these subjects. The author, who worked in radio for 15 years and is now a communications professor at the University of Maine, says he wanted to understand what makes NPR appeal to listeners, but rather than offering background on its acclaimed programming or talented journalists, his book is largely taken up with dry accounts of hirings, firings and budget difficulties. Certainly, such considerations are crucial, for NPR has long struggled with them: in the early years, it had to fight for funding from lawmakers and lobbyists who preferred television, and then, just as it was hitting its stride, it fell into a damaging debt crisis. Politicians on both sides of the ideological spectrum are forever finding fault with it, and internal politics have also been complicated, with clashes of philosophy and management style often hindering the network's projects. McCauley interviewed many of the people involved with NPR's evolution, but his writing is short on quotes or anecdotes that would bring NPR to life. The final chapter is more engaging, as he discusses NPR's use of new media, like the Internet and satellite radio, and discusses the network's possible future trajectory. Overall, though, this methodical, often monotonous narrative rarely addresses the substance of NPR's charms and is unlikely to appeal to the listeners who have made it successful.
