Taking on the System
Rules for Change in a Digital Era
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- $4.99
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- $4.99
Publisher Description
In this “primer for activists in the digital age”* the founder of DailyKos.com establishes the new rules of today's political battleground to empower everyday people to take action and effect positive change.
The walls between the people and the power are being torn down thanks to our ever-evolving, social media loving, tech-savvy culture. By understanding the new dynamics and rules of power in the digital era, you too can change the world.
Founder of one of the nation's most influential political blogs, Markos Moulitsas Zúniga has drawn up his revolutionary strategies such as:
• Reinvent the street protest
• Feed the backlash
• Demolish your opponents with ridicule
• Identify heroes and villains
Written for both the general public and the grassroots activist, Taking on the System is a timely reminder of the potential power and influence of everyday people.
“The most coherent guide to political organizing—on or off the Internet—penned in a generation.”—Al Giordano
PUBLISHERS WEEKLY
In this primer for activists in the digital age, Z niga, founder of the influential lefty blog DailyKos, argues that if activists harness new technology such as blogs, podcasting and YouTube, they can "bypass the old-world gatekeepers to communicate to the masses" in order to bring about political change. Tidily organized into pithy directives, including mobilizing, reinventing the street protest and feeding the backlash, this informative and entertaining book inspired by Saul Alinsky's Rules for Radicals moves easily among the current campaign cycle, pop culture phenomena such as Stephen Colbert and the successes and failures of the progressive movement in America. Z niga's pragmatic, inclusive tone takes the edge off his sometimes didactic insistence that "there's no reason anyone should whine or complain that they are being shut out of the system." It should be noted, however, that the book is targeted directly to other liberals and wastes no time with conciliatory measures toward the right. Anyone in his camp, however, will be rewarded by the read.
