Switch Switch

Switch

How to Change Things When Change Is Hard

    • 3.7 • 339 Ratings
    • $14.99
    • $14.99

Publisher Description

Why is it so hard to make lasting changes in our companies, in our communities, and in our own lives?

The primary obstacle is a conflict that's built into our brains, say Chip and Dan Heath, authors of the critically acclaimed bestseller Made to Stick. Psychologists have discovered that our minds are ruled by two different systems - the rational mind and the emotional mind—that compete for control. The rational mind wants a great beach body; the emotional mind wants that Oreo cookie. The rational mind wants to change something at work; the emotional mind loves the comfort of the existing routine. This tension can doom a change effort - but if it is overcome, change can come quickly.

In Switch, the Heaths show how everyday people - employees and managers, parents and nurses - have united both minds and, as a result, achieved dramatic results:

• The lowly medical interns who managed to defeat an entrenched, decades-old medical practice that was endangering patients
• The home-organizing guru who developed a simple technique for overcoming the dread of housekeeping 
• The manager who transformed a lackadaisical customer-support team into service zealots by removing a standard tool of customer service 

In a compelling, story-driven narrative, the Heaths bring together decades of counterintuitive research in psychology, sociology, and other fields to shed new light on how we can effect transformative change. Switch shows that successful changes follow a pattern, a pattern you can use to make the changes that matter to you, whether your interest is in changing the world or changing your waistline.

GENRE
Business & Personal Finance
RELEASED
2010
February 16
LANGUAGE
EN
English
LENGTH
320
Pages
PUBLISHER
Crown
SELLER
Penguin Random House LLC
SIZE
9.7
MB

Customer Reviews

Swoosh49er ,

Plenty of Information

Felt like each section could of been its own book. Plenty of real life examples to go with. The recommendations are practical and useful. Can be overwhelming at times so probably a multiple read type of book.

Madadraw1 ,

Simply Lead

While the authors never suggest change is easy, they provide a simple and easy to remember framework to lead change. “Direct the Rider, Motivate the Elephant, Shape the Path.”

Miklooshi ,

Mike

I could not put this book down. Made me think I was reading a novel! This is a awesome demonstration of how to apply three core tactics making change possible. The style of writing is tremendously engaging. A must read!

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More Books by Chip Heath & Dan Heath

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Made to Stick Made to Stick
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Decisive Decisive
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The Power of Moments The Power of Moments
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The Dragonfly Effect The Dragonfly Effect
2010
The Myth of the Garage The Myth of the Garage
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