Get Different: Marketing That Can't Be Ignored! (Unabridged) Get Different: Marketing That Can't Be Ignored! (Unabridged)

Get Different: Marketing That Can't Be Ignored! (Unabridged‪)‬

    • 4.9 • 9 Ratings
    • $14.99

    • $14.99

Publisher Description

From Mike Michalowicz, bestselling author of Profit First, Clockwork, and Fix This Next, a practical and proven guide to standing out in a crowded market.

Many business owners are frustrated because they feel invisible in a crowded marketplace. They know they are better than their competitors, but when they focus on that fact, they get little in return. That's because, to customers, better is not actually better. Different is better. And those who market differently, win.

In his new marketing book, Mike Michalowicz offers a proven, no-bullsh*t method to position your business, service, or brand to get noticed, attract the best prospects, and convert those opportunities into sales. Told with the same humor and straight-talk that's gained Michalowicz an army of ardent followers, with actionable insights drawn from stories of real life entrepreneurs, this book lays out a simple, doable system based on three critical questions every entrepreneur and business owner must ask about their marketing:
1. Does it differentiate?
2. Does it attract?
3. Does it direct?

Get Different is a game-changer for everyone who struggles to grow because their brand, message, product or service doesn't stand out and connect with customers--the long-anticipated answer to the defining business challenge of our time.

*This audiobook includes a downloadable PDF containing charts, marketing tools, Get Different experiment sheets, and more.

GENRE
Business & Personal Finance
NARRATOR
MM
Mike Michalowicz
LANGUAGE
EN
English
LENGTH
06:57
hr min
RELEASED
2021
September 21
PUBLISHER
Penguin Audio
SIZE
315.5
MB

Listeners Also Bought

Fix This Next: Make the Vital Change That Will Level Up Your Business (Unabridged) Fix This Next: Make the Vital Change That Will Level Up Your Business (Unabridged)
2020
Surge: Time the Marketplace, Ride the Wave of Consumer Demand, and Become Your Industry's Big Kahuna (Unabridged) Surge: Time the Marketplace, Ride the Wave of Consumer Demand, and Become Your Industry's Big Kahuna (Unabridged)
2016
Clockwork, Revised and Expanded: Design Your Business to Run Itself (Unabridged) Clockwork, Revised and Expanded: Design Your Business to Run Itself (Unabridged)
2022
All In: How Great Leaders Build Unstoppable Teams (Unabridged) All In: How Great Leaders Build Unstoppable Teams (Unabridged)
2024
The Recession Response: Five Stages to Entrepreneurial Success During Economic Challenge & Crisis (Unabridged) The Recession Response: Five Stages to Entrepreneurial Success During Economic Challenge & Crisis (Unabridged)
2021
The Pumpkin Plan: A Simple Strategy to Grow a Remarkable Business in Any Field (Unabridged) The Pumpkin Plan: A Simple Strategy to Grow a Remarkable Business in Any Field (Unabridged)
2020