The Caterpillar's Edge: Evolve, Evolve Again, and Thrive in Business
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- $12.99
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- $12.99
Publisher Description
Business leaders, large and small, need to learn a new game with very different rules. They must accept an ever-changing and uncertain landscape, but a landscape that can be constantly leveraged for greater profitability. They must believe that their companies are caterpillars with the potential to become butterflies.
The Caterpillar’s Edge shows why we must embrace a future of flux. It exposes the addictions that chain us to our past and the truths that influence our behaviors. And, it shows just how to seize breakthrough advantages by pushing through all the noise around “Big Data”.
Within its DNA, the caterpillar aspires and pushes for more, and it gets just that, evolving gracefully from one entity into another, always building a competitive edge in the process.
Break free from accepted archaic business practices by cracking that secret code which demands evolving your business always.
PUBLISHERS WEEKLY
This slim compendium of thoughts on success and leadership from KPMG executive Mohasseb has a message for business-book readers: "You, I, and our companies are caterpillars with the potential to be butterflies." In this vein, he advises leaders to consistently strive for change and growth. Mohasseb theorizes that businesses are disappearing at an unprecedented rate because businesspeople are addicted to orthodoxies and unwilling to be as agile as they need to be to succeed, and that failures occur when people hew too closely to outdated thinking. To be winners, Mohasseb believes, his readers need to be dynamic and quick-moving. Frequent quotes and lots of graphics space out recurring advice to focus on "aha" moments that will guide a business. The advice is often solid, but it's standard business practice phrased as innovative insight. For instance, he writes, "Let's not just compete on analytics.' Let's compete on analytically informed and dynamic strategies.' " The writing relies too much on the passive voice, and readers will come away feeling that Mohasseb has not yet written the thorough summation of his insights into business.
