The Craft Beer Revolution
How a Band of Microbrewers Is Transforming the World's Favorite Drink
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- $11.99
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- $11.99
Publisher Description
Over the past 40 years craft-brewed beer has exploded in growth. In 1980, a handful of "microbrewery" pioneers launched a revolution that would challenge the dominance of the national brands, Budweiser, Coors, and Miller, and change the way Americans think about, and drink, beer. Today, there are more than 2,700 craft breweries in the United States and another 1,500 are in the works. Their influence is spreading to Europe's great brewing nations, and to countries all over the globe. In The Craft Beer Revolution, Steve Hindy, co-founder of Brooklyn Brewery, tells the inside story of how a band of homebrewers and microbrewers came together to become one of America's great entrepreneurial triumphs. Beginning with Fritz Maytag, scion of the washing machine company, and Jack McAuliffe, a US Navy submariner who developed a passion for real beer while serving in Scotland, Hindy tells the story of hundreds of creative businesses like Deschutes Brewery, New Belgium, Dogfish Head, and Harpoon. He shows how their individual and collective efforts have combined to grab 10 percent of the dollar share of the US beer market. Hindy also explores how Budweiser, Miller, and Coors, all now owned by international conglomerates, are creating their own craft-style beers, the same way major food companies have acquired or created smaller organic labels to court credibility with a new generation of discerning eaters and drinkers. This is a timely and fascinating look at what America's new generation of entrepreneurs can learn from the intrepid pioneering brewers who are transforming the way Americans enjoy this wonderful, inexpensive, storied beverage: beer.
Customer Reviews
A must for the craft beer lover!
Truly an amazing book! Really eye opening to the world of craft beer. A lot of great insider information on the beginnings of the craft beer revolution and how it still continues to boom to this day. It helps that this was written by one of the founding brewers in the US that helped kick start the craft beer movement.
If you're a craft beer lover, this book is a MUST READ!
While a treatise on the history of craft brewing in the United States, the author's personal experiences as a mover and shaker in the industry lend a uniquely personal POV on most of the major players. The book reads like an oral history, all filtered through the author's long struggle to make a uniquely American lager and to get as many people as possible to taste his beer. I have a new appreciation for craft brewers in general, and remain steadfast in my support of them, both nationally and locally as well.