Love Your Imposter
Be Your Best Self, Flaws and All
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- $17.99
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- $17.99
Publisher Description
DISTINGUISHED FAVORITE: Independent Press Awards 2021 - Career
SHORTLISTED: Business Book Awards 2021 - Business Self-Development
Studies show that a massive 70% of people feel like an imposter at some point in their professional life. Brand guru and former Chair of Interbrand, Rita Clifton, shares how she learnt to work with her imposter self rather than hide from it in order to succeed in her career.
Imposter syndrome can cause a constant fear of being found out that you aren't 'good enough' or called out for being a 'fraud'. It impacts people in different ways and can be debilitating and negatively affect relationships, personal life and careers. So what can you do about it?
Love Your Imposter shows you how to take on your imposter self and use it as a driver to come out stronger. Using practical down-to-earth advice based on her experiences, Rita Clifton, tackles the myth that you need to 'fake it until you make it', highlights why authenticity can be your biggest weapon and skilfully makes the case for business being more humane.
PUBLISHERS WEEKLY
British advertising professional Clifton (Brands and Branding) offers erudite advice on leadership and personal branding in this sincere, helpful work. The death of Clifton's father when she was 12 years old made her keep her "emotions buttoned up," which she now views as the roots of the imposter syndrome she would later develop. In explaining how she overcame this, she debunks the "fake it until you make it" myth, instead suggesting one become properly tooled in personal branding, finance, and communication. She recommends focusing on being reliable, exploring "what interests you and what drains you," avoiding sulking, and finding a fitting industry to work in (but never agonizing about the "perfect job" because "it can all be very arbitrary, at least to begin with"). In a conversational tone, Clifton explains how she has consistently met obstacles and criticism head-on by being willing to live in a state of self-awareness and self-improvement. While mostly concentrating on her own career as an example, she also provides sidebar boxes that prompt the reader with activities and questions. Those wishing to improve their professional marketability will find much insight in this eye-opening testimonial.
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