The Filter Bubble
What The Internet Is Hiding From You
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3.7 • 6 Ratings
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- £3.99
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- £3.99
Publisher Description
Imagine a world where all the news you see is defined by your salary, where you live, and who your friends are. Imagine a world where you never discover new ideas. And where you can't have secrets.
Welcome to 2011.
Google and Facebook are already feeding you what they think you want to see. Advertisers are following your every click. Your computer monitor is becoming a one-way mirror, reflecting your interests and reinforcing your prejudices.
The internet is no longer a free, independent space. It is commercially controlled and ever more personalised. The Filter Bubble reveals how this hidden web is starting to control our lives - and shows what we can do about it.
Customer Reviews
Have we been suckered by Zuckerberg et al
This book should be essential reading for anyone who uses the net whether for social media browsing or news. It highlights just how personalisation algorithms narrow ones experience and how the information gathered about us at every stage becomes a means to manipulate us.
Yes of course anyone who is at all informed about the direction which the Internet is developing in knows some of this but Pariser provides the detail the depth and background (references include Koestler Dostoyevsky among others) and explores the implications to highlight many things which we may not have thought of. He is also an engaging writer and knows how to keep ones interest going.
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