The Click Moment
Seizing Opportunity in an Unpredictable World
-
-
4.0 • 2 Ratings
-
-
- £3.99
-
- £3.99
Publisher Description
In The Click Moment, Frans Johansson, author of The Medici Effect, shows how to stay ahead when you can't predict the future
Success is random. But we can capture this randomness and turn it in our favour.
According to bestselling author Frans Johansson, planning and careful analysis no longer guarantee success. But dig deep into the actions of successful people and organizations and you find one common theme. A turning point occurs and they take advantage of that 'click moment' to change their fate.
Diane von Furstenberg saw a matching skirt and top on TV and the wrap-dress was born. Microsoft Windows was on the brink of being shut down until two people met at a party. Starbucks sold brewing equipment until Howard Schultz experienced his first latte.
These people capitalized on their luck and altered the course of their lives. The Click Moment shows how we can follow them by opening ourselves up to chance encounters and harnessing the forces of success that follow.
PUBLISHERS WEEKLY
We like to think that we have control; we can plan, analyze, and determine our success. Unfortunately, as Johansson argues, "success is random." Johansson (The Medici Effect) examines how success exists at the intersection of skill and luck. Logic might pay off at times, but in general, success means "somewhere, at some point, someone got lucky." This message may make readers uncomfortable, but Johansson provides three steps to cope with randomness. First, we must increase the randomness in our lives. Second, we must increase the number of bets we make. And third, we must recognize and harness the complex forces that are always at play. Johansson engages us from the start, drawing us in with tales from Serena Williams and Twilight as well as Google and Starbucks. Using numerous studies and ample research, Johansson offers an engaging and powerful read. Randomness looms large and change is all around, yet "we are truly reluctant to actively court randomness in our lives." This book should help us change that.
