Click
The Power of Instant Connections
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- £8.99
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- £8.99
Publisher Description
In a book that combines psychology and sociology with an insightful understanding of human interactions, Ori and Rom Brafman have written a compelling narrative that helps us to understand the magic behind those moments when we form an incredible connection with other people, or which cause us to become fully engaged in whatever we are doing.
Drawing from recent research in psychology and sociology, and told through the same kinds of engaging stories that made Sway a New York Times bestseller, Click takes us on a roller coaster journey of discovery into those moments in our lives when we are 'in the zone' - when the rest of the world drops away and everything seems to fall into place.
PUBLISHERS WEEKLY
There is that special moment when two people click, rather than simply meet. The Brafman brothers (Sway) draw on a variety of sources to find the facts behind instant connections. Some are common sense: When we get cues that we re liked, we re automatically drawn to like the other person in return. Ingredients involved in clicking are categorized into click accelerators such as vulnerability, proximity, and similarity. The brothers examine situations such as job interviews, romantic encounters, and even hostage negotiations to reveal how physical proximity enhances the chances of relationship forming. People described as high self-monitors (think The Office s Andy Bernard) pick up on social cues and organically adjust their actions to manipulate the ways in which they re perceived. One interviewee who thrives on the social connections that come from traveling, says even if it was once and you clicked with them, you have all these people sprinkled across the world. It ends up leading to a lot of wonderful opportunities that enrich your life. Psychology and sociology click into place for an engaging, eye-opening read.