The Eureka Factor The Eureka Factor

The Eureka Factor

Creative Insights and the Brain

    • £4.99
    • £4.99

Publisher Description

Where do great ideas come from?
What actually happens in your brain during a ‘Eureka’ moment?

How can we have more of them?

John Kounios and Mark Beeman, leading experts on the neural bases of insight and creative thinking, have conducted pioneering neuroimaging research examining brain activity at and before these moments of clarity. In The Eureka Factor they reveal exactly how sudden insights are formed in the brain, how we can increase our chances of generating them, and how they impact our thinking.

Helping to unlock the mechanisms behind intuitive flashes and inspiration, this ground-breaking account not only explains the science of insight, but also describes the keys to innovation and creativity.

GENRE
Health & Well-Being
RELEASED
2015
9 April
LANGUAGE
EN
English
LENGTH
288
Pages
PUBLISHER
Random House
SIZE
4
MB

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