Mad Women
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4.0 • 1 Rating
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- £4.99
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- £4.99
Publisher Description
What was it like to be an advertising woman on Madison Avenue in the sixties and seventies, that Mad Men era of casual sex and professional serfdom? Now, in her immensely entertaining and bittersweet memoir, Jane Maas reveals all…
·Was there really that much sex at the office?
·Were there really three-Martini lunches?
·Were women really second-class citizens?
Jane Maas says the answer to all three questions is unequivocally yes!
Based on her experiences as a copywriter who succeeded in this primarily male jungle, and countless interviews with her peers, Mad Women gives us the full story. There is the junior account man whose wife almost left him when she found the copy of Screw magazine he’s used to find a ‘date’ for a client, and the Ogilvy & Mather’s annual Boat Ride, a sex-and-booze-filled orgy, from which it was said no virgin ever returned intact.
Wickedly funny and full of juicy inside information, Mad Women also tackles some of the tougher issues of the era, such as unequal pay, rampant, jaw-dropping sexism, and the difficult choice many women faced between motherhood and career.
PUBLISHERS WEEKLY
Maas's humorous yet authoritative account of her life in advertising during the Mad Men era is a welcome look behind the curtain into a traditionally male world. Often asked if the popular show accurately depicts women's second-class standing (and the copious amounts of office sex and drinking) in the 1960s, Maas (Adventures of an Advertising Woman) says yes and no. Hired as a copywriter at Ogilvy & Mather in 1964, she rose to creative director before leaving in 1976, later working at some of Manhattan's top ad agencies. Maas takes readers through a typical office day before addressing questions of sex (yes, ad execs slept around, she realizes now), alcohol (it was customary to have a drink before, during, and after lunch), and thornier issues of balancing career demands with motherhood in a time when being a housewife was still the norm. Some of her most interesting insights come from the advertising campaigns themselves, from a failed Shake 'n Bake follow-up (Batter Fry, anyone?) to the phenomenal success of the Maas-driven "I Love New York" campaign. Sexual harassment in the work place especially the unsubtle advances of a particular boss Maas describes might seem foreign, but as she points out, no human resources department existed and "sexual harassment" hadn't entered the lexicon yet. Maas mixes personal stories with advertising history, making this a compelling read.
